{"id":157916,"date":"2026-05-19T06:00:00","date_gmt":"2026-05-19T04:00:00","guid":{"rendered":"https:\/\/whatzindustry.com\/?p=157916"},"modified":"2026-05-19T09:05:48","modified_gmt":"2026-05-19T07:05:48","slug":"good-to-know-64-technical-sales-in-industry","status":"publish","type":"post","link":"https:\/\/whatzindustry.com\/en\/good-to-know-64-technical-sales-in-industry\/","title":{"rendered":"Good to KNOW! #64 &#8211; Technical Sales in Industry"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Alev \u00d6zdemir on trust in B2B sales, women&#8217;s careers in the process industry, and why honesty is a real competitive advantage.<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Trust as a competitive advantage: what does long-term success in technical sales really come down to? Alev \u00d6zdemir, Key Account Manager at Sikla, has a clear answer: in B2B sales, sustainable success is built not on big promises, but on reliability, transparent communication, and the willingness to speak honestly \u2013 even when it&#8217;s uncomfortable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In issue #64 of GOOD TO KNOW!, the mechanical engineer shares her unconventional career path, the realities of working as a woman in a male-dominated industry, and why she sees sales as a space for constant learning. Her insights are particularly relevant for professionals managing customer relationships in the process industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This issue also features a contribution from Ulrich Hank (VDSI), who reframes the current home office debate and argues that it is, at its core, a question of trust and modern leadership culture.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"_3d-flip-book  fb3d-fullscreen-mode full-size\" data-id=\"157907\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || 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